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Education

Websites for schools, colleges and training institutes

Admissions decisions involve two audiences at once — the student and whoever is paying. The site has to satisfy both without burying either.

Common problems

What usually goes wrong

  • Programme details trapped in downloadable prospectus PDFs
  • No way to compare programmes without a spreadsheet
  • Admission enquiries arriving with no structure or stage tracking
  • Fee and eligibility information out of date or missing
  • Separate campaign pages for each intake, built from scratch every time
Worth knowing

Compliance and practical notes

  • Placement and outcome claims should be backed by records you can produce if challenged
  • Affiliation and accreditation details need to be accurate and current
  • Where students may be minors, form data handling needs particular care

General guidance, not legal advice. Check the specifics with your own advisers before publishing.

Essentials

What the website actually needs

Programme catalogue

Every programme as a real page with duration, eligibility, fee structure, curriculum and outcomes.

Comparison

Side-by-side comparison so prospects choose on your site rather than leaving to make a spreadsheet.

Admission flow

A staged enquiry and application path with the applicant’s progress visible to your team.

Campus and faculty

The proof points that reassure a parent as much as a student.

Intake landing pages

Reusable campaign templates so each intake does not need a new build.

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