Redesign
Website Redesign Services
Most redesign damage happens on launch day, when URLs change and years of search visibility disappear overnight. A redesign is as much a migration project as a design project, and we treat it that way.
What we do
Audit first
What currently ranks, what converts, what breaks — established before anything is redrawn.
Mobile experience
Rebuilding for the device most of your traffic actually arrives on.
Speed and Core Web Vitals
Fixing the load-time problems that no amount of visual polish compensates for.
Navigation and structure
Reorganising pages around what visitors look for rather than your internal org chart.
SEO migration
URL mapping, 301 redirects, metadata carry-over and post-launch monitoring in Search Console.
Content transfer
Moving and improving existing content instead of dropping pages that quietly earn traffic.
What you receive
- Pre-redesign audit: traffic, rankings, speed, conversion paths
- URL mapping sheet with a redirect for every old page
- Redesigned templates for desktop and mobile
- Content migration with metadata preserved
- Post-launch crawl, redirect verification and monitoring
- Before-and-after performance comparison
What actually changes
A redesign is worth doing when these specific things are wrong. If your current site is already fast, converting and maintainable, we will tell you so.
Area
Typical before
After
Mobile experience
Before: Desktop layout squeezed onto a phone; tap targets too small
After: Mobile designed independently and tested on real devices
Load time
Before: Uncompressed images and unused scripts on every page
After: Image pipeline, code splitting and font strategy measured against Core Web Vitals
Navigation
Before: Menu organised around your internal departments
After: Structured around what visitors actually search for
Enquiries
Before: One generic form, often not delivering reliably
After: Purpose-built enquiry paths with delivery monitoring
Search visibility
Before: URLs changed at launch with no redirects; rankings lost
After: Every legacy URL mapped and redirected, verified by crawl after launch
Content updates
Before: Every text change requires a developer
After: Editable blocks with a documented editing guide
From idea
to online.
Eight stages, in order, with what happens at each one. Domain and hosting decisions are made in week one rather than the night before launch.
- 01
Discover
Week 1Understand the business, the buyer and the constraints.
What you sell, who decides, what they need to know first, and what is currently getting in the way. This is also where domain and hosting decisions get made rather than left to launch week.
- 02
Plan
Week 1–2Sitemap, page structure and content requirements.
Every page defined, every URL agreed, and a clear list of what content is needed from you. Waiting on content is the single most common cause of delay, so we surface it early.
- 03
Design
Week 2–4Wireframes, then full design for mobile and desktop.
Structure is agreed before visuals. You review a clickable prototype rather than a static image, so navigation and flow can be judged properly.
- 04
Develop
Week 4–7Build the front-end, CMS, forms and integrations.
Built on staging where you can watch it come together. Content is loaded as it becomes available rather than in one blocked-up batch at the end.
- 05
SEO foundation
Week 6–7Metadata, structure, schema, sitemap and redirects.
Technical SEO is part of the build, not an add-on afterwards. For redesigns, this is also where the URL map and redirect plan get finalised.
- 06
Test
Week 7–8Devices, browsers, forms, speed and accessibility.
Real device testing, form delivery verification, Core Web Vitals measurement and an accessibility pass — before launch, not after a complaint.
- 07
Launch
Week 8DNS, hosting, SSL, redirects and Search Console.
A controlled cutover with a rollback plan. Redirects verified by crawl, Search Console and analytics confirmed working on day one.
- 08
Maintain
OngoingUpdates, backups, monitoring and support.
Scheduled work under a maintenance plan or AMC, so the site does not quietly decay after handover.
Durations describe a typical ten-to-fifteen page business website. Your timeline is confirmed in the proposal.
Website Redesign — questions
Ready to build
a better website?
Tell us what you are building. We will help you plan the right design, technology, hosting and maintenance setup.