Campaigns
Landing Page Development
Paid traffic is expensive, and a slow, unfocused page wastes it. A landing page has one job: take one specific audience from one specific ad to one specific action, with nothing else competing for attention.
What we do
Message match
The headline continues the promise made in the ad, so the visitor does not have to reinterpret why they clicked.
Single-action layout
One primary action, repeated at natural decision points, without a full navigation bar pulling people away.
Speed
Minimal payload and prioritised above-the-fold rendering, because ad landing pages are judged on mobile at poor connection speeds.
Form design
The shortest form that still qualifies a lead, with validation that helps rather than scolds.
Tracking
Conversion events, call and WhatsApp click tracking, and UTM capture passed through to your CRM.
Test structure
Variants built so headline, offer and form length can be tested without a rebuild each time.
What you receive
- Campaign page with desktop and mobile layouts
- Lead form with validation and spam protection
- Conversion events and UTM parameter capture
- Thank-you page and confirmation handling
- Variant structure ready for A/B testing
- Speed report before handover
From idea
to online.
Eight stages, in order, with what happens at each one. Domain and hosting decisions are made in week one rather than the night before launch.
- 01
Discover
Week 1Understand the business, the buyer and the constraints.
What you sell, who decides, what they need to know first, and what is currently getting in the way. This is also where domain and hosting decisions get made rather than left to launch week.
- 02
Plan
Week 1–2Sitemap, page structure and content requirements.
Every page defined, every URL agreed, and a clear list of what content is needed from you. Waiting on content is the single most common cause of delay, so we surface it early.
- 03
Design
Week 2–4Wireframes, then full design for mobile and desktop.
Structure is agreed before visuals. You review a clickable prototype rather than a static image, so navigation and flow can be judged properly.
- 04
Develop
Week 4–7Build the front-end, CMS, forms and integrations.
Built on staging where you can watch it come together. Content is loaded as it becomes available rather than in one blocked-up batch at the end.
- 05
SEO foundation
Week 6–7Metadata, structure, schema, sitemap and redirects.
Technical SEO is part of the build, not an add-on afterwards. For redesigns, this is also where the URL map and redirect plan get finalised.
- 06
Test
Week 7–8Devices, browsers, forms, speed and accessibility.
Real device testing, form delivery verification, Core Web Vitals measurement and an accessibility pass — before launch, not after a complaint.
- 07
Launch
Week 8DNS, hosting, SSL, redirects and Search Console.
A controlled cutover with a rollback plan. Redirects verified by crawl, Search Console and analytics confirmed working on day one.
- 08
Maintain
OngoingUpdates, backups, monitoring and support.
Scheduled work under a maintenance plan or AMC, so the site does not quietly decay after handover.
Durations describe a typical ten-to-fifteen page business website. Your timeline is confirmed in the proposal.
Landing Pages — questions
Ready to build
a better website?
Tell us what you are building. We will help you plan the right design, technology, hosting and maintenance setup.