Healthcare
Websites for clinics, hospitals and practitioners
Patients arrive worried and in a hurry. A healthcare website earns trust by being clear about what you treat, who treats it, where you are and how soon they can be seen.
What usually goes wrong
- Department information buried three clicks deep
- Doctor profiles with no speciality or availability detail
- Appointment requests handled only by phone, with no record
- Text too small for the age groups most likely to need it
- Multiple locations sharing one indistinguishable contact page
Compliance and practical notes
- Patient data collected through any form needs a lawful basis, a stated purpose and a privacy policy that matches reality
- Medical claims should be reviewed by a qualified practitioner before publication
- Advertising rules for healthcare in India restrict certain claims — check before writing outcome-based copy
General guidance, not legal advice. Check the specifics with your own advisers before publishing.
What the website actually needs
Condition and department pages
Patients search by symptom or condition, not by your department names. Both need to be findable entry points.
Doctor profiles
Qualification, speciality, languages, location and consulting hours — the details that decide whether someone books.
Appointment requests
A short form that routes to the right location and creates a record, rather than a phone number and hope.
Accessibility
Larger base type, strong contrast and keyboard navigation, since a meaningful share of patients need them.
Location and timings
Address, directions, parking and consulting hours per location, kept current.
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