Hotels & Hospitality
Websites for hotels, resorts and serviced stays
Every booking made through an aggregator costs you commission. A direct-booking site earns its keep by making the direct route obviously better.
Common problems
What usually goes wrong
- Booking engine buried or visually disconnected from the site
- Room pages that do not explain what is actually different between categories
- No reason given to book direct rather than through an aggregator
- Slow galleries that stall on mobile
- Offers and packages that require a developer to update
Worth knowing
Compliance and practical notes
- Rate parity agreements with aggregators may restrict what you can advertise
- Cancellation and refund terms must match what the booking engine enforces
- Tax display rules for room tariffs need checking before publishing prices
General guidance, not legal advice. Check the specifics with your own advisers before publishing.
Essentials
What the website actually needs
Room and category detail
Size, occupancy, view, inclusions and clear photography per category.
Direct booking integration
The booking engine embedded properly, with availability visible without a page jump.
Direct-booking incentive
A clearly stated best-rate or inclusion benefit for booking on your own site.
Packages and offers
Editable by your team, with validity dates handled automatically.
Location and experiences
What is nearby and what guests do while staying — often the deciding content.
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