Professional Services
Websites for consultancies, law, finance and agencies
People hiring a professional firm are assessing judgement. Practice-area depth and evidence of thinking do more work than any amount of visual styling.
What usually goes wrong
- Service pages that describe categories instead of demonstrating expertise
- Team credentials hidden on a single crowded page
- Insight content published with no structure and no internal linking
- One contact form for enquiries of wildly different value
- A redesign that quietly killed the pages producing enquiries
Compliance and practical notes
- Bar Council rules restrict advertising by advocates in India — legal sector copy needs review
- Financial services content may carry regulatory disclosure requirements
- Client names and case details need explicit permission before publication
General guidance, not legal advice. Check the specifics with your own advisers before publishing.
What the website actually needs
Practice-area depth
A substantial page per service area, written to answer the question a prospect actually arrived with.
Expertise content
Insight articles linked to the practice areas they support, so they carry authority rather than sitting alone.
Team credibility
Individual profiles with qualifications, focus areas and published work.
Qualified enquiry paths
Different forms for different service lines so the right person responds.
Careful migration
Any rebuild treated as an SEO migration, because these pages take years to earn their position.
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