Real Estate
Websites for developers, brokerages and property portfolios
Property buying is a long, high-consideration decision made across many visits. The website’s job is to answer the specific questions that decide whether someone books a site visit.
What usually goes wrong
- Separate microsites per project with inconsistent branding
- Enquiries scattered across inboxes with no source attribution
- Floor plans locked inside heavy PDFs
- No clarity on project status, approvals or possession timelines
- Slow, image-heavy pages on mobile connections
Compliance and practical notes
- RERA registration details must be displayed where the project is required to carry them
- Renders and artist impressions should be labelled as such
- Pricing shown publicly should state what it includes and excludes
General guidance, not legal advice. Check the specifics with your own advisers before publishing.
What the website actually needs
Project pages
Configurations, pricing basis, floor plans, amenities, location and current status in a consistent structure.
Site-visit scheduling
A booking path that captures the project, date preference and contact details, pushed to your CRM.
Location context
Connectivity, landmarks and travel times, which are frequently the deciding factor.
Image performance
Large renders served efficiently so pages remain usable on a phone.
Lead attribution
Every enquiry tagged with project and campaign source.
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