Startups
Websites for startups and early-stage products
A startup website has to explain something that did not exist last year, to people who have never looked for it. Clarity beats polish, and the site has to change as often as the product does.
What usually goes wrong
- Positioning copy that describes the technology rather than the problem it solves
- A site that needs a developer for every headline change
- No structure for launches, changelogs or documentation
- Analytics that measure visits but not signups
- A rebuild required every time the pitch shifts
Compliance and practical notes
- Traction and customer numbers should only be published if they are accurate
- Customer logos require written permission before use
- Roadmap claims are commitments — treat them accordingly
General guidance, not legal advice. Check the specifics with your own advisers before publishing.
What the website actually needs
Clear positioning
A homepage that says what the product does in plain language before it says anything else.
Editable everything
A component system your team can rearrange without touching code.
Launch and changelog structure
Somewhere to publish releases that does not require a new page build each time.
Conversion tracking
Signup and demo events tracked properly from day one.
Room to grow
Architecture that supports docs, pricing changes and a blog without a rebuild.
Ready to build
a better website?
Tell us what you are building. We will help you plan the right design, technology, hosting and maintenance setup.